Post by account_disabled on Jan 11, 2024 4:24:43 GMT -5
Scandals or who had already promoted low-quality products, it can affect your brand's reputation on social media. This can be seen when Chinese celebrity Fan Bingbing was arrested due to tax evasion and the brands he promoted received negative sentiment afterwards. Give KOLs maximum flexibility in content creation WeChat influencers have full access to their official account data. Additionally, they can easily analyze which topics and formats are best received by their followers. For this reason, we give KOLs as much flexibility as possible to create what they believe is the most interesting content for their readers. Check if your influencer has correctly optimized articles for SEO WeChat has integrated Sougou, one of China's leading search engines, into the app. If the KOLs have optimized the articles correctly, they will rank at the top of the search result not only on WeChat but also on Sougou.
As such, paying attention to WeChat SEO maximizes the reach of your brand and products. Additionally, here are some important elements for article optimization: 1. Credibility Remember to select KOL with a verified official account as it represents credibility and therefore gives articles a higher ranking. Official accounts that are registered for a longer time and have a high number of article views, fans, and engagements also contribute to the credit score. 2. Virality Virality also helps bring articles to the forefront of readers' eyes. The amount of engagement Middle-East Mobile Database determines how “viral” a piece of content is. Therefore, articles that received more than 100,000 impressions, many clicks and reactions have a higher chance of appearing at the top of search results. 3 Keyword distribution The WeChat search engine is similar to how Google works. Keywords should appear in the title, synopsis, and be evenly distributed throughout the entire article.
Consider a sustainable influencer activation To maximize the impact of your campaign, try to establish long-term collaboration with influencers. It helps create sustainable awareness towards your brand and products before actual conversion. Therefore, you can make a deeper impression on your target audience with consistent storytelling through influencers. Additionally, an ongoing partnership allows your brand to collect and analyze comments/opinions on your products from KOL followers. What is the cost of implementing WeChat Influencer Marketing? Cost per interaction vs. cost per article view One of the main differences between WeChat and Western social media platforms is the importance of engagement. Marketers typically calculate engagement rate and its cost to evaluate the success of an influencer campaign. However, this cost is difficult to estimate for WeChat marketing as the figure varies from KOL to KOL and different industries. In contrast, Chinese marketers value the number of article views in the WeChat ecosystem much more.
As such, paying attention to WeChat SEO maximizes the reach of your brand and products. Additionally, here are some important elements for article optimization: 1. Credibility Remember to select KOL with a verified official account as it represents credibility and therefore gives articles a higher ranking. Official accounts that are registered for a longer time and have a high number of article views, fans, and engagements also contribute to the credit score. 2. Virality Virality also helps bring articles to the forefront of readers' eyes. The amount of engagement Middle-East Mobile Database determines how “viral” a piece of content is. Therefore, articles that received more than 100,000 impressions, many clicks and reactions have a higher chance of appearing at the top of search results. 3 Keyword distribution The WeChat search engine is similar to how Google works. Keywords should appear in the title, synopsis, and be evenly distributed throughout the entire article.
Consider a sustainable influencer activation To maximize the impact of your campaign, try to establish long-term collaboration with influencers. It helps create sustainable awareness towards your brand and products before actual conversion. Therefore, you can make a deeper impression on your target audience with consistent storytelling through influencers. Additionally, an ongoing partnership allows your brand to collect and analyze comments/opinions on your products from KOL followers. What is the cost of implementing WeChat Influencer Marketing? Cost per interaction vs. cost per article view One of the main differences between WeChat and Western social media platforms is the importance of engagement. Marketers typically calculate engagement rate and its cost to evaluate the success of an influencer campaign. However, this cost is difficult to estimate for WeChat marketing as the figure varies from KOL to KOL and different industries. In contrast, Chinese marketers value the number of article views in the WeChat ecosystem much more.